This month, Niki Mosier joins us for Behind the SEOs!
Niki is a Technical Local SEO and the Head of SEO and Content at AgentSync. In addition, she is a Green Bay Packers fan, fly fishing novice, and Wisconsin-native. Niki joins Mordy this episode to talk about Colorado, football, and all things cheese.
Mordy Oberstein: Welcome to Behind the SEOs, where we bring SEOs to life. My name is Mordy Oberstein. I am your host. I am lacking our other host, Yosef Silver. He’s not able to join us. I’m pretty sure his kids have eaten him alive and he’s gone and devoured. Hopefully, somehow they’re able to reconstitute him and bring him back for our next episode. Behind the SEOs is a monthly podcast that comes out the first Thursday of every single month. You can find us at behindtheseos.com, @behindSEOs on Twitter and wherever great and where some terrible podcasts are found because we are on stitchery, on Spotify. We’re on iTunes. We are everywhere that you can find podcasts, look for us, subscribe and we are now doing video as well. So head over to our YouTube channel and watch the actual video. Today for your listening and/or viewing pleasure, depending on how you’re consuming this podcast we have with us the well, I don’t know where you are anymore. I forgot to ask you where your new position is because you used to be at Two Octobers, but she’s no longer at Two Octobers. She’s a Technical Local SEO, who is famous for her Pink Floyd skis, which are not there at the moment. So I’m flubbing on two things now. Oh, my goodness. Oh, my God. Welcome to the show. Niki Mosier.
Niki Mosier: Thanks Mordy.
Mordy Oberstein: So, yeah, OK, we should probably start with the most important thing, the Pink Floyd skis are gone. But we should probably get to where you are actually working because you just switch jobs.
Niki Mosier: Yes. The Pink Floyd skis are gone. We did some office rearranging, so they need to find a new home. They might show up at Mordy’s house. We’ll see.
Mordy Oberstein: Yes.
Niki Mosier: That would be a hefty shipping bill, though.
Mordy Oberstein: I’ll pay the bill. I’ll pay the bill.
Niki Mosier: Alright, deal. But where I’m at, as I am now a Head of SEO and Content at AgentSync and we are an Insure Tech Startup providing a solution for insurance agents, carriers, etc., to manage licensing and compliance in layman’s terms.
Mordy Oberstein: So you’ve done it. You’ve gone in-house?
Niki Mosier: I have, I made the jump. You’re the first podcast interview since I made the jump.
Mordy Oberstein: Wow. So we can trash agencies now? No.
Niki Mosier: I wouldn’t go that far.
Mordy Oberstein: By the way, so just in case you don’t know and you’re living under a rock. Niki has these awesome Pink Floyd skis, like the dark side of the Moon album cover, but across like four or five skis that are no longer in the camera shot. But I am noticing the Bob Dylan poster.
Niki Mosier: Yep, that’s there.
Mordy Oberstein: I do a mean Bob Dylan impersonation.
Niki Mosier: Oh.
Mordy Oberstein: It’s a nasally Jewish thing. Yeah, I can. Hey how’s it going? OK. That was terrible. I can’t believe I did that on air.
Niki Mosier: Good effort. Well, you have editing capability, so.
Mordy Oberstein: Right. Uh, yeah, we’ll leave it. OK, so there’s a lot of things we can talk about. About your life. You do a lot of cool things. First of all you’re engaged, right?
Niki Mosier: Yes. That happened in November. November, that seems like a long time ago.
Mordy Oberstein: Congrats! So I spoke to you, wait. I spoke to you right after that happened and you didn’t even tell me, that’s OK. Let me wish you congratulations. That’s awesome.
Niki Mosier: Thank you.
Mordy Oberstein: Let me bring up an interesting dynamic, because if I’m not mistaken, your partner is a Steelers fan.
Niki Mosier: She is. Yes, diehard.
Mordy Oberstein: And if you cannot tell by the hat I am wearing, if you’re listening to the podcast. I’m wearing a Steelers hat and I am also a Steelers fan.
Niki Mosier: Although this season she dubbed the fake season, it doesn’t count.
Mordy Oberstein: Yeah, OK. It clearly doesn’t count when you go 11-0, then you lose. It was like six in a row.
Niki Mosier: Yeah, it was rough
Mordy Oberstein: Yeah. That was old man Roethlisberger.
Niki Mosier: Now they had a lot of games though without enough time in between games because of covid schedules.
Mordy Oberstein: Yeah. We got shafted but I don’t really care how do you lose to the Browns? But it’s, it’s ok. It’s OK. It’s baseball season starts. Pitchers and catchers reported today.
Niki Mosier: Oh wow.
Mordy Oberstein: Yes. And I’m super excited. I’m a big Yankees fan, so I’m like super excited. I’m like, I don’t know what to do with myself. We’re like this close to the season. But is it, is it a problem with your partner? Because in 2010, the Green Bay Packers, who you are a big fan of, faced off against the Pittsburgh Steelers. And unfortunately, as fate would have it, the Steelers, the better team lost.
Niki Mosier: It’s true. So it hasn’t been a problem yet because we weren’t together then, so we didn’t have to deal with that game. But I was a little worried for a while that we might end up in a similar situation this year because we both had had pretty good seasons up until the end. But so far it’s been pretty friendly.
Mordy Oberstein: Yeah, I kind of thought. My mic keeps coming in and out of my Zoom background. I kind of thought that was going to happen also until we completely started to stink. But I’m a little bit sad for you because I really thought you were going to. You got Tom Brady. Welcome to my life.
Niki Mosier: We did.
Mordy Oberstein: Welcome to my life. You got Tom Brady. How does that feel?
Niki Mosier: It was rough, but I think I would have rather got Tom Brady then, than had to lose like to Mahomes. That would have been rough, too.
Mordy Oberstein: So, OK, we’re geeking out on football. If you don’t like football, sucks for you. Also, if you’re not from America, I guess it also sucks for you. But if you don’t know who Tom Brady is, like how do you not know who Tom is. He’s married to a supermodel, he’s super famous. Kind of a creep.
Niki Mosier: Very much a creep.
Mordy Oberstein: He is a creep.
Niki Mosier: Threw the Super Bowl trophy.
Mordy Oberstein: By the way, did you see. So the daughter of the person who works on the Super Bowl trophy. Tom Brady won the Super Bowl for the seventh time. Just to put some context on that. The the Pittsburgh Steelers or the New England Patriots have won six Super Bowls and they’re the teams who have won the most. So, Tom Brady has won more than any other franchise, which is ridiculous.
Niki Mosier: Yes.
Mordy Oberstein: So he won the Super Bowl and takes the trophy. There on boats in Tampa celebrating because of Corona. And there’s different players on different boats to sort of, I don’t know. I don’t know why. Like social distancing?
Niki Mosier: There was no social distancing happening on those boats.
Mordy Oberstein: I don’t get it. But they were on boats somehow. That was better for Covid-19, than all being together. So you had like ten players on a boat. Tom Brady’s on a boat, takes this giant trophy made of pure silver and flings it 10 feet into the air over the water. To another boat, I mean, lucky the guy caught it.
Niki Mosier: You’d hope so, he’s a football player.
Mordy Oberstein: Yeah, both, the good throw, it was a good catch. But it’s kind of like jagged, like part of that looks like you could poke an eye out or something.
Niki Mosier: That could hurt. And if it fell in the water, like it would sink like a rock.
Mordy Oberstein: Can you imagine? They would be out there diving for that trophy faster than they would be looking for like a lost child.
Niki Mosier: Oh for sure.
Mordy Oberstein: Which is pathetic.
Niki Mosier: Yes.
Mordy Oberstein: And says a lot about our society
Niki Mosier: And Tom Brady
Mordy Oberstein: And Tom Brady. And so the daughter of the person who built this trophy was like that’s, you know, hours and hours of love, care craftmanship, went into this trophy and you flung it like it was. I don’t know what. I’m looking for a good analogy. I totally lost one. But you flung it like it was a monkey throwing poo, basically. There we go. I found one.
Niki Mosier: That’s a good one.
Mordy Oberstein: Yeah. And it’s really disrespectful, to the trophy.
Niki Mosier: Yeah, he’s something.
Mordy Oberstein: Now, if Aaron Rodgers did that or Ben Roethlisberger did that, it would have been fine. But the fact that Tom Brady did that makes it wrong.
Niki Mosier: I think they probably get even more flak.
Mordy Oberstein: Well yeah, Roethlisberger totally would because he’s kind of a bigger creep than all of them put together.
Niki Mosier: Yeah, pretty accurate.
Mordy Oberstein: Yeah, although if I were to say that, Aaron Rodgers. Aaron Rodgers, then if you don’t follow football and Yosef is going to kill me because all we’re talking about football, is the quarterback for the Green Bay Packers. They’re a football team out of Wisconsin, they’re a classic team, one of the originals. They won the first Super Bowl. First two Super Bowls. And their quarterback, if I were to describe him as a spoiled brat?
Niki Mosier: Pretty fair.
Mordy Oberstein: OK. As long as we’re all on the same page.
Niki Mosier: No, he’s no. You’re good.
Mordy Oberstein: OK. He is, like a little bit of an elitist brat, but OK.
Niki Mosier: We’ll see if he sticks around.
Mordy Oberstein: He’s got to stick around. What are they going to do? But back to Tom Brady for a second. So I was actually rooting for Tom Brady to win the Super Bowl.
Niki Mosier: Why?
Mordy Oberstein: So I told this to Carolyn Lyden, let me try to explain this. Tom Brady is now in a different conference. He used to be in the same conference as my team. Now he’s in another conference. Now we have this kid, Patrick Mahomes, who plays quarterback for the Kansas City Chiefs. They won the Super Bowl last year. This kid Mahomes is amazing. They’re going to win a million Super Bowls. I can’t deal with another dynasty in the AFC.
Niki Mosier: Yeah, that’s fair.
Mordy Oberstein: I would rather Tom Brady win. Thank you. Thank you for appreciating the fairness of that.
Niki Mosier: Yeah.
Mordy Oberstein: So I’m sorry for the people in the NFC who had to deal. Now you know what it feels like, but at least Bill Belichick lost out.
Niki Mosier: Yes, that had to hurt.
Mordy Oberstein: So we’re happy for that and we just lost our total audience whose not into football at this point.
Niki Mosier: Everybody’s gone.
Mordy Oberstein: Gone.
Niki Mosier: Nobody’s listening anymore. Done. Carolyn, Carolyn might still be listening.
Mordy Oberstein: Yeah. Go Falcons. What are they going to do. I don’t know, they are a mess. Don’t tell her I said that, although it’s kind of recorded, I said that.
Niki Mosier: She’ll be the first to admit it, I think.
Mordy Oberstein: OK, that’s good. Well, besides football, we can talk about lots of things. So you’re a Wisconsinite?
Niki Mosier: Yeah.
Mordy Oberstein: That’s what you call it?
Niki Mosier: Yeah, I think so. I mean, I’ve been away long enough that I can’t remember what we call ourselves, but that’s probably about right.
Mordy Oberstein: And now you’re a Coloradian?
Niki Mosier: Coloradoan, yep.
Mordy Oberstein: Which is better? Like if we had to take one state and nuclear bomb it. Which one would you nuclear bomb?
Niki Mosier: Oh, for sure. Wisconsin.
Mordy Oberstein: Oh, really? Wow.
Niki Mosier: I mean, I’d make sure we had a lot of cheese first, but then. Yeah.
Mordy Oberstein: So like the headline for this podcast is going to read Niki Mosier: says nuclear bomb Wisconsin, safe Colorado.
Niki Mosier: I wouldn’t go that far. But if I had to choose one like I’d get all the cheese and my family out first, and then.
Mordy Oberstein: Is that really a thing? Is like the cheese really a thing?
Niki Mosier: I mean, it’s pretty dang good.
Mordy Oberstein: But what. OK, so like I’m from New York. So bagels are a thing, which, by the way, it’s only New York City bagels. I know people who go oh New York bagels. And even New Yorkers don’t realize this. The bagel thing comes from the fact that the water in New York City is different and therefore makes the bagel different.
Niki Mosier: I had no idea.
Mordy Oberstein: There’s a real, there’s a real thing to this. Is the milk for the cheese any different in Wisconsin than it is in I don’t know, North Dakota.
Niki Mosier: I mean, the cows probably eat slightly different greens in Wisconsin because North Dakota is a little well, I think the climates are pretty similar, but I don’t know.
Mordy Oberstein: It’s a thing. The cheese just really is better.
Niki Mosier: It’s just good. Yeah.
Mordy Oberstein: OK, so like favorite cheese? If I were to throw it out there.
Niki Mosier: Definitely like fresh cheese curds. Not like, I mean deep-fried cheese curds are pretty good, but like fresh, like squeaky, like super fresh cheese curds.
Mordy Oberstein: So if you ever have a conversation on Twitter or maybe in real life with John Muleta about cheese, you guys go back and forth.
Niki Mosier: I haven’t. I don’t know that we’ve discussed cheese.
Mordy Oberstein: I feel like that should happen. We should make that make that happen, somehow. Although, like, that’s foreign cheese. I know if you’re not from America, me saying that it’s foreign, like you are foreign. I’m totally botching this.
Niki Mosier: Foreign cheese.
Mordy Oberstein: I don’t know things like Gouda.
Niki Mosier: Yeah that’s not, no. Wisconsin’s more like, definitely like cheddar and very generic cheese.
Mordy Oberstein: But like there’s more. OK, so I have a lot of friends from Seattle and they’re like big into cheddar cheese also. I forgot what they called the particular brand they liked.
Niki Mosier: I don’t know what it would be. It might be. I know Tilamook is like a creamery that’s very Pacific Northwest.
Mordy Oberstein: Maybe. And I know there’s also like north, northeast cheese. I used to go to Vermont and they’ve Cabot.
Niki Mosier: Yeah, my old boss’s partner works for Cabot.
Mordy Oberstein: Oh really?
Niki Mosier: They have good cheese.
Mordy Oberstein: We used to go there every year. We used to go to the cheese factory.
Niki Mosier: That’s awesome.
Mordy Oberstein: Yeah, I mean, it’s not really. You kind of see the giant vat of like cheese. Hey look at this giant vat through a glass window, want to go to our gift shop?
Niki Mosier: Here’s some samples.
Mordy Oberstein: Yeah.
Niki Mosier: Then you have Ireland, which is also known, like when I went to Ireland, we toured the Kerrygold Factory and they make. They’re known for butter and cheese. And I mean, I still buy their cheese. Like if I see cheese in store it’s like oh, there’s Wisconsin cheese. Oh, there’s Kerrygold. They’re not Wisconsin cheese, but it’s really good cheese too.
Mordy Oberstein: So what. So is it really a thing. Like I’m not a cheese person. Like I do like cheese, don’t get me wrong. Like who doesn’t like cheese? But is there a particular, do you eat it with a certain kind of cracker. Like is it like a snobbish kind of thing in Wisconsin? Like you eat it with a certain cracker or there’s a certain wine that goes with the cheddar? Or you guys are cool? Like it’s not like that.
Niki Mosier: I think it probably depends on the person and the situation, but I mean, cheese is definitely in everything. Like you have brats or sausages stuffed with cheese. You have cheese on top of most casseroles or hot dishes, depending on which word you use. Like cheese is definitely a common ingredient in most foods.
Mordy Oberstein: So it’s really cheesy over there. Get it?
Niki Mosier: Yeah, super cheesy.
Mordy Oberstein: OK. But now why? Take a step back, slow down Mordy. Brain is going way faster than the mouth.
Niki Mosier: Cheese in it.
Mordy Oberstein: Nicely done. Nicely played. So then why nuke Wisconsin?
Niki Mosier: I feel like there’s more to do in Colorado. Wisconsin is pretty, but mostly in the fall, when the leaves turn colors. But Colorado, I mean, we have the mountains and there’s like, just no comparison.
Mordy Oberstein: I’ve always wanted to go to Colorado, like the Rockies. I’ve always, like, somehow skipped the middle of the country. The typical New Yorker thing to do.
Niki Mosier: Well, we’ve got an Airbnb whenever you make it out here.
Mordy Oberstein: Alright and marijuana is legal. Not that I smoke marijuana, but just the idea of it being legal.
Niki Mosier: It’s a selling point.I mean, we have people that come to visit that don’t smoke. And like, we’ll show them a dispensary just for fun because they’re like, oh, my gosh, I can go in and see all of the jars. And it’s legal.
Mordy Oberstein: Yeah, my aunt when I visited Seattle – That’s been a while ago already – She’s like hey they legalized marijuana here. You want to go to a pot store? I’m like Aunt Shirley? She’s like yeah, it’s just cool to go to a pot store.
Niki Mosier: That’s amazing.
Mordy Oberstein: Yep. It’s pretty amazing. So what is life like in Colorado? Explain it to me because I have never been there. I’ve always wanted to go there. What is the Coloradian in life?
Niki Mosier: Everybody has a dog, if not one, two. That’s definitely a thing. Like people say that everybody has two dogs. Breweries are a thing. I mean, I think they definitely split it in most parts of the country. But I feel like we have an abundance of breweries here and just outdoor stuff like everybody is always outside. Our weather is, I definitely like the weather more than Wisconsin, like we don’t have humidity. Mosquitoes are not as much of a thing because of lack of humidity.
Mordy Oberstein: Awesome.
Niki Mosier: But we also have sun most of the year, like it’s super cloudy and cold today. And by later this week, early next week, it’ll be probably sixty degrees and sunny again for a few days.
Mordy Oberstein: Nice.
Niki Mosier: So even in the middle of February we get t-shirt weather.
Mordy Oberstein: That is so atypical to the way I think of it. I think of Colorado in the winter is like freezing. The frozen tundra of Colorado.
Niki Mosier: Which it is in the mountains. The mountains, once you get up past like 8,000 feet, you have snow and cold all the time.
Mordy Oberstein: Yeah. I mean, you know, like in my mind, Colorado is Dumb and Dumber.
Niki Mosier: Yes, The Stanley.
Mordy Oberstein: They go to Aspen. It’s freezing you had two pairs of gloves this whole time? Exactly.
Niki Mosier: You can actually tour. You can tour that hotel, so The Stanley, where they filmed some of Dumb and Dumber.
Mordy Oberstein: Is it called the Dumb and Dumber hotel?
Niki Mosier: No, it’s called The Stanley. And it’s also where Stephen King wrote The Shining.
Mordy Oberstein: That’s an amazing little coincidence.
Niki Mosier: And you can go on, like haunted ghost tours of the hotel.
Mordy Oberstein: And then like sit in the same bar as Dumb and Dumber. That’s a very that’s a very wide range of like, movies being made at a hotel.
Niki Mosier: Yeah, it’s a pretty cool place.
Mordy Oberstein: That’s amazing. So are you outdoorsy?
Niki Mosier: Yeah, we camp and I’ve been trying to learn how to fly fish, which is quite the challenge.
Mordy Oberstein: I love fishing, I used to go a lot as a kid, but I’ve never done fly fishing.
Niki Mosier: Yeah, I grew up like regular casting, but I was like I’m a Coloradoan and people fly fish here and there’s really good fly fishing waters.
Mordy Oberstein: How do you catch a fish like that though? Because you’re constantly throwing it in and pulling it out like.
Niki Mosier: You have to, like, pull the line in and get it in the net, and I don’t know. We haven’t gotten there yet.
Mordy Oberstein: Is that when you go full, Coloradan, Coloradian, whatever.
Niki Mosier: Coloradoan.
Mordy Oberstein: Right. When you fly fish, is that like the official barometer?
Niki Mosier: I think, maybe it’s part of it. I think you can choose which box you want to check, whether it’s hiking a fourteener or fly fishing or hurling yourself down a mountain.
Mordy Oberstein: Alright, but do you have to drink Coor’s.
Niki Mosier: No, you definitely don’t have to drink Coor’s, it’s not my favorite.
Mordy Oberstein: I mean, look, it’s better than to be honest. Another advantage. Better than Milwaukee and Anheuser-Busch. Not that Coor’s is good. Please don’t misinterpret what I’m saying.
Niki Mosier: You can tour the Coor’s Factory out here, it’s just down the road.
Mordy Oberstein: Can you see it? So I find with all these factory tours, like you go, like Ben and Jerry’s is another great one, and they show you the lid being put on the ice cream. Do they actually show you anything at the Coor’s one.
Niki Mosier: I haven’t done the tour. We were actually going to think about doing it with some friends that came to visit but they haven’t been doing tours because of Covid.
Mordy Oberstein: Oh right. Right. It’s Covid. I almost forgot.
Niki Mosier: I know, it’s like you forget and then you remember and it’s like crushing.
Mordy Oberstein: As we sit here in awkward silence of dealing with Covid, I just don’t want to. I’m like debating in my head. Like, do I want to go down that wormhole and I’m going to say, no. I don’t want to. I’m going to skip it. We all know it sucks. Everyone gets it.
Niki Mosier: Everybody knows and is in the same boat.
Mordy Oberstein: With that, though, I have this little thing that we do. I do, now that Yosef totally ditched me last thing because the kids ate him, called rapid fire questions. Usually, Yosef is here to sort of temper my insanity because I kind of go off the deep end with these things. But now he’s not here, I get to ask whatever I want.
Niki Mosier: I’ve done enough. I’ve done enough of these with you, I’m prepared.
Mordy Oberstein: OK, great. I know. So basically the way it works for you listening at home, watching at home, I’m going to ask about ten or twelve kind of just random questions. You can try to answer as fast you can. You can explain answer. You can take it in whatever direction you want to go in there. They’re just kind of like random, funny, offbeat questions that I ask and the guest tries to answer without trying to strangle me. Which is good why we’re doing it over Zoom.
Niki Mosier: That’s fair.
Mordy Oberstein: Yep. Fair, totally fair. Alright. Here we go. Ready? Rapid fire question number one: Rogers or Farve?
Niki Mosier: Oh, I’m going to go Rodgers, because Farve was a traitor.
Mordy Oberstein: Whoa, whoa, whoa. He wasn’t a traitor. He was like 50 years old.
Niki Mosier: He went to the Vikings though.
Mordy Oberstein: That’s true, he did go to the Vikings. I’m thinking, like my immediate association from New York is he went to the Jets, right. He also went to the Vikings.
Niki Mosier: Yeah, that’s true.
Mordy Oberstein: He was good with the Vikings that one year.
Niki Mosier: The fact that he went to the Vikings, like no. He lost a lot of cred there.
Mordy Oberstein: OK, fine, fine. Although the guy’s arm is a cannon. OK, Cheeseheads or Cheez Whiz.
Niki Mosier: Oh, Cheeseheads.
Mordy Oberstein: Does anyone eat cheese Whiz. It seems disgusting. It’s like whipped cream for cheese. OK, fight fire with fire or fight fire with water.
Niki Mosier: Oh. I don’t even know what that means.
Mordy Oberstein: I don’t even know what I was going to say. I don’t know what was going through my mind when I wrote that question.
Niki Mosier: I’m going to go fight fire with fire, just because I’ve been playing crap ton of Zelda right lately, there’s a lot of fighting fire with fire.
Mordy Oberstein: Zelda, really? So ironically, I used to love Nintendo like my video game career started with Nintendo and it ended with Nintendo.
Niki Mosier: Yep.
Mordy Oberstein: But Zelda was never one of the games I got into.
Niki Mosier: No, I didn’t play it growing up. I was pretty much Mario games. And then we finally got Nintendo Switch for Christmas and my partner got Zelda Breath of the Wild, which selfishly because she wanted to play it. But it was in my Christmas stocking and it’s so good. Like, I don’t even know how much time I’ve spent playing. It’s embarrassing.
Mordy Oberstein: Really?
Niki Mosier: It’s a deep game. Like you could spend hours and hours and hours.,The map is huge. It’s crazy.
Mordy Oberstein: I’m going to check this out, because you can go online and play, in case you didn’t know, you can go online and play the old Nintendo games on these random websites. I’ve got to check out that one.
Niki Mosier: Yeah.
Mordy Oberstein: Every once in a while I get the like the nostalgic bug of like Techmo Bowl and Double Dribble.
Niki Mosier: Nice.
Mordy Oberstein: Yeah. OK. What do I got? This is good one. Oh, I thought Yosef would be here. He’s really into this. Clubhouse or clubbing?
Niki Mosier: Oh, neither.
Mordy Oberstein: Thank you.
Niki Mosier: I mean, I’ve popped into a few clubhouse rooms and I just, I don’t know, I don’t thing it’s my thing, but and yeah definitely even pre-Covid I was not a clubber, so.
Mordy Oberstein: That was totally my answer. I don’t like clubbing. Even when I was like young and wild. Now I’m old and lame. I never liked clubbing. I always liked drinking. Don’t get me wrong, but I never liked clubbing. OK, Bears win the Super Bowl or another five years of Covid?
Niki Mosier: Oh Bears win the Super Bowl.
Mordy Oberstein: Wow, you really took one for the team there.
Niki Mosier: I know.
Mordy Oberstein: Thank you. Society thanks you.
Niki Mosier: Nobody wants five years of Covid.
Mordy Oberstein: Well ok, let’s rephrase that. Five more years of Covid or the Vikings win the Super Bowl?
Niki Mosier: I’m still going to go with the Super Bowl.
Mordy Oberstein: Wow. Wow, you are a mature adult person. The world thanks you, those are rare. Wish you were here or wish you were gone?
Niki Mosier: Wish you were here.
Mordy Oberstein: That’s nice, although to be honest with you, one of the silver linings of Covid for me is that I feel like I no longer have any social obligations to get out of.
Niki Mosier: That’s very true, that’s kind of nice.
Mordy Oberstein: I literally say, like, it’s a pandemic. I can’t go out.
Niki Mosier: Like, oh my WiFi isn’t working. I can’t do that fifth Zoom happy hour this week.
Mordy Oberstein: I never did any Zoom happy hours, but OK.
Niki Mosier: They’re weird.
Mordy Oberstein: Yeah. Birthday wish or going Charles Bronson, death wish.
Niki Mosier: Oh birthday wish.
Mordy Oberstein: Another easy one also, what was I thinking? Not sure. This is what happens when he’s not here. Schwarzenegger or Stallone?
Niki Mosier: Oh, I mean, Schwarzenegger. Kindergarten Cop is just a classic.
Mordy Oberstein: Unbelievable. First, I like Stallone, like I do like Rambo, right.
Niki Mosier: Yes, yes.
Mordy Oberstein: There’s nothing wrong with Stallone, but there’s just something about Schwarzeneggerhis that’s is amazing. Did you ever see Bill Hader does this whole, he was on Conan or like one of these late night shows? And it turns out he used to be Arnold’s P.A.
Niki Mosier: Really?
Mordy Oberstein: Yes, and they’re in the jungle filming a movie. The same jungle where they shot Predator and Bill Hader is telling the story of Arnold Schwarzenegger saying, yeah, when we were shooting the Predators, they brought in schnitzel. And then he’s sitting in the jungle and he’s like going over like who ate schnitzel. Like James Cameron he ate the schnitzel. Danny Glover he ate the schnitzel. It’s like were in the middle of jungle and here’s Arnold Schwarzenegger going through a list of people who on the Predator set ate schnitzel. That’s why I love Arnold Schwarzenegger.
Niki Mosier: That’s hilarious.
Mordy Oberstein: It’s hilarious, check it out. It’s so funny.
Niki Mosier: I’ll have to look it up.
Mordy Oberstein: OK. Oh, I totally blew this. Wisconsin or Colorado? Colorado.
Niki Mosier: Yep Mordy, we already did that one.
Mordy Oberstein: Wow, that’s repetitive. Wow, Mordy. Fire or ice?
Niki Mosier: I’m going to go with fire just because, so, our dog Polly if you follow me on Twitter you’ve seen pictures of our smiling pup whose birthday is actually tomorrow. We’re those people that celebrate our dog’s birthday. But she’s scared of everything in the world, but fire.
Mordy Oberstein: That’s fascinating.
Niki Mosier: And so like when we camping in the summer, like she’ll bite at the ember, like chomp at the embers when they pop out of the fire. It’s like she doesn’t have whiskers in the summer, she singes them off.
Mordy Oberstein: Oh, my gosh.
Niki Mosier: Like, she gets, she gets so excited. Like when she sees you starting to like, put the sticks in the paper and like getting ready to build the fire. She’s like there and ready.
Mordy Oberstein: That’s awesome.
Niki Mosier: Pretty cute.
Mordy Oberstein: Little pyromaniac.
Niki Mosier: She is. She’s pretty funny.
Mordy Oberstein: What kind of dog.
Niki Mosier: She’s a golden retriever lab.
Mordy Oberstein: Really nice dog.
Niki Mosier: The best of both personalities.
Mordy Oberstein: That’s nice. My old boss, like way, way back when, used to have one of those.
Niki Mosier: Yeah. She’s a sweetheart.
Mordy Oberstein: And that’s it. I have any more questions. Although, the fire one was good. Also by the way, you can’t say kill it with ice. You can only say kill it with fire.
Niki Mosier: Oh, well, that makes sense I guess.
Mordy Oberstein: That’s deep.
Niki Mosier: Yeah, they can kill you with ice in Zelda.
Mordy Oberstein: Also like on Snowpiercer, you can die with ice.
Niki Mosier: Interesting.
Mordy Oberstein: Alright. This is just getting ridiculous. Thank you very much for coming and joining me. Apologies for Yosef’s children eating him and him not being here.
Niki Mosier: I mean, I really hope they give him back at some point.
Mordy Oberstein: Piece by piece. I know children have him. I can here one of mine crying in the background now.
Niki Mosier: Awesome.
Mordy Oberstein: Yeah. Oh, where can people find you?
Niki Mosier: Twitter. @nikkers85. My website NikiMosier.com. I’ll be speaking at Virtual BrightonSEO at the end of March.
Mordy Oberstein: I saw that. Congratulations.
Niki Mosier: I think something else too, but I can’t remember. But yeah, that’s one conference. I mean Covid obviously sucks, but that’s one conference that’s really sucked to not be able to. I got to go to one Brighton. I was like yes, I finally got to go to Brighton and then Covid hit and we haven’t been able to go back.
Mordy Oberstein: Yeah. I’ve been there once.
Niki Mosier: Amazing. Such a cool place.
Mordy Oberstein: I love it. It’s one of my favorite conferences because I was drunk by like eleven o’clock in the morning.
Niki Mosier: And it’s totally acceptable.
Mordy Oberstein: Right. Right. Totally, but totally true. Every booth you go to is like, hey, you want a beer? Yeah.
Niki Mosier: Yeah. And DeepCrawl was a heck of a party the night before.
Mordy Oberstein: Yes, yes. Go DeepCrawl.
Niki Mosier: Yeah. Good people.
Mordy Oberstein: Yep. OK, that’ll do it for us. Check out the next episode of Behind the SEOs coming out, I guess in a month. Wow. That’s what happens when you do a monthly podcast. There’s a lot of space in between. But check us out. Follow us on Twitter @behindSEOs. We release tons of all sorts of tidbits of content along the way to get you through from month to month. Again, @behindSEOs on Twitter and behindtheseos.com. And thank you so much for tuning in. And thank you again to our guest Niki Mosier.
Niki Mosier: Thanks Mordy.
Mordy Oberstein: Toodles.