For our first episode ever, we sat down with SEO legend, Heather Physioc. Heather is an avid hiker, amazing speaker, Moz contributor, dog-loving dog-loving, tattoo-wielding outdoors enthusiast, and all-around rockstar!
Episode transcription
Mordy: Yes! This is Behind the SEOs where we bring SEOs to life. My name is Mordy: Oberstein and I am the liaison of sorts to the SEO community for Wix
Yosef: and my name is Yosef: Silver. I am the founder and CEO of Fusion in inbound and together we are behind the SEO.
Mordy: So this is really your idea and I guess I’m going to give you full credit for it, but I’m also going to let you explain. Then why are we doing the show? What is the show all about? What’s going on?
Yosef: Sure. Absolutely. Well, how we came to this idea is also a great segue into our first guest, Heather Physioc. Heather introduced Mordy and I. I was a guest on the In Search podcast and Mordy and I just felt there was a great energy here to collaborate and bring something to SEO Community. And, neither us felt the community needed another podcast to talk about search, but there are tons of great personalities that we might be at conferences we might know on Twitter only, but then we don’t get to actually really connect with.
Yosef: So we wanted to build a platform to see what goes on when people step away from the laptop and get into the lives and hobbies and interesting things people do when they’re out of the office.
Mordy: Yeah, because, look, it’s interesting as SEO is like people are like way more interesting and there are some really interesting people in search. So here we are. Which leads us to our first guest.
Mordy: She’s she’s our matchmaker!
Yosef: Indeed she is!
Mordy: I’m going to bust down to Fiddler on the Roof right now, which I freaking hate that movie because my grandmother used to make me watch it with her. Ah, it’s terrible. OK.
Yosef: Mine too, but we never got further than the wedding scene. I was an adult before before I knew there was a movie after the wedding.
Mordy: Dude, that wedding scene is just a is a hot mess. It’s a hot mess.
Mordy: OK, for for our very first iteration of the behind the SEOs podcast, we have without a doubt one of the most fascinating people from within the search marketing community. I mean, sure, she’s the Group Connections Director of Discoverability at VMLY&R. Sure. She’s a huge energy speaker, Moz contributor, all that good stuff. But for today, she’s an all-around dog-loving dog loving, tattoo wielding outdoors enthusiast and all around rockstar, she’s the one, the only, the awesome, Heather: Physioc. Welcome!
Heather: Hello! Thank you so much. I’m excited. I had no idea I was going to be guest number one, but this is kind of a big deal for me. So I hope the conversation is a good one.
Mordy: We hope we hope so, too. This is our first episode. We figured we have the most awesome guests to take the pressure off of us.
Heather: Oh, yeah. Please give me a break. Well, I hope I hope it’ll be a good conversation, too. I’m sure it will. It’s quite a posse.
Mordy: So I think the whole funny thing about this is like, I’m sure, maybe like five people listening, don’t know who you are. But the funny thing is, like you are a person which is like, “wow, who would have thought SEOs are people beyond their Twitter accounts? Like what goes on in Twitter is not really them. Who would have thought?
Heather: Shocking
Mordy: It’s amazing. I know.
Heather: Twitter is basically just our representative right of ourselves. It’s not the whole self. So I love that you guys are going to drill a little bit deeper to the human behind the handle.
Mordy: I’m looking forward to this. OK, so obligatory. We have to do this, I guess, to orient our listeners. But maybe you can fill us in about your professional background.
Heather: Sure, so my background before Search is actually more journalism focused. Growing up, I was always putting together the school newspapers and newsletters, and then I went to college for journalism and I wanted to be an investigative journalist, but the market for newspapers was kind of waning at the time that I was in college, which is approximately one hundred years ago, and then I kind of veered right. I stayed in the journalism school at Mizzou but went into the advertising sequence instead of the traditional journalism sequence. So that’s got a nice blend of my communications and journalism passion, but with a better paycheck and 401(k) probably. But my secret alter ego career is that investigative journalist role. And I hope to reprise that someday. So I’ve spent most of my Search career just working at different agencies, small, medium, and now really, really big with a big global footprint at VMLY&R.
Mordy: Why are so would you go back, would you if you had to do it all over again, would you go back and do the journalism thing?I feel like Cameron Crowe, was originally a journalist, right, for Rolling Stone back in the day and that was a big movie director. Probably gets paid more.
Heather: Yeah, I don’t I don’t know. I hope that maybe I’ll get a second wind as an investigative journalist or some kind of writer someday, and really these things aren’t mutually exclusive. But I’ve had a really great and charmed career so far. I’ve been incredibly fortunate and I feel like such is the perfect career for me, but my passion is in that investigative journalism. So I hope someday I can investigate something and write something about something.
Mordy: You can investigate one search.
Yosef: I think one way that I’ve seen your writing come to life is that you have, I don’t know if everyone knows, that you have a travel blog. So when you take a trip or you take a hike, you do document it. Tell us a little bit about your travels.
Heather: Yeah. So it’s KC Traveler. KC Travel are like every cool startup, no vowels. But this is actually like the first blog / writing project that I am doing 1000 percent for me, whereas every little site I’ve spun up over the years was some little small business or wannabe profit generating venture. And now I’m finally just doing it for the fun of writing. And I love travel; overseas, domestic, adventure travel, outdoor travel, especially anything involving climbing mountains. And so this gives me like an outlet to show my photos and write about what I see and what I experience and reflect on my trips a little bit more. And then when other people travel, I am able to send them a link with my recommendations without any thinking. But it’s purely for me. I don’t care for zero people look at it, for the first time in my life.
Mordy: That’s awesome. Wait, wait. So where have you been?
Heather: Let’s see. My most recent trips, courtesy of quarantine, have been almost entirely Colorado camping and mountain climbing. But when we’re able to travel a little bit more, it’s a lot of overseas travel to the UK, or Amsterdam, Belgium, France. I did a little bit of Lat-Am, so I’ve spent time in Peru and Colombia and Costa Rica and I hope to spend a lot more time there eventually. But even my little business trips, like I take probably 10 to 20 business trips in an average year. This is obviously not an average year, but even those I like to tack on a day or two days just to make the most of those little outings to experience the cities in the US that I’m going to for business. Just trying to maximize man.
Mordy: So I got to ask you this because, like, I’m a I’m an East Coaster and I used to go hiking in New Hampshire a lot. Franconia Notch. So I was going to ask you, if you’re hiking in Colorado, I always oh, it’s Colorado. You’re hiking in New Hampshire, those are like woosy mountains.
Heather: I mean, the AT, Appalachian Trail, goes through the entire Eastern portion of the country, North to South. That’s an incredible and grueling trail. So, you know, just because it’s not as tall as the Colorado mountains does not mean it is not as hard core sort of trails. Yeah, I mean, I’ve learned that there are no fourteen-thousand foot peaks East of the Mississippi. They are alfifty-eightmost entirely West of the Mississippi and fifty-eight of the hundred or so in the United States are in Colorado. It’s crazy pants. But that’s that’s why I’m spending a lot of quality time there, very tall mountains to get to the top of.
Yosef: You know, I was in Colorado a couple of weeks ago. I think I’ve been to Colorado dozens of times for meeting or to visit a friend or to meet up or speak. And this was the first time I went for fun and I feel like I discovered it for the first time. It is beautiful.
Heather: Unbelievable.
Yosef: I’m ready to go back. And it’s such an easy drive from can you get on the freeway and you turn left and then you get the 10 hours later. It’s a very easy, beautiful place to go.
Mordy: I never been there.
Heather: You got to go like, you know
Mordy: I am such an East Coaster. I’ve been to New Jersey.
Yosef: It’s a little different
Mordy: Northern New Jersey.
Heather: Yeah, I don’t know, the hiking is maybe as good in New Jersey as it is in Colorado
Yosef: but the fumes are much better!
Heather: I am actually planning a road trip right now because it’s the only safe travel I can do right now with the quarantine. And so I’m going to basically take advantage of this time where I have the ability to work flexibly, constantly. I’m going to hit the road and I’m going to try to hit a number of national parks on the way and really maximize my national parks pass. So I want to I, I always go SW almost went East this time, but I just I’m addicted to those mountains.
Mordy: See, there it is.
Heather: I go through Colorado and Utah and Nevada and Arizona and then curve back. So thoughts and prayers, I’m going by myself. I’ll probably spend a few days and each just get an Airbnb and stick to myself and climb mountains again.
Mordy: So like you got to be in a great shape. I mean, obviously you’re doing something beyond just hiking to get ready for that, because I haven’t hiked in, I don’t know, 15 years. I’m looking back on that and are hurt just thinking about it.
Heather: Yeah, there’s a little bit of training involved. Honestly, I probably don’t do as much as I should. I mean, the first fourteener that I climbed was Pike’s Peak and I went from bottom to top with my kid brother. And we hadn’t acclimated. We were carrying like forty five pounds on our back. It’s like 12, not quite 12 miles and seven thousand feet of elevation gain or something like that, it was just like “what were we thinking” you know, we did not properly train for this. But we did make it and it was euphoric because it was such a miserable experience up to the top. But this time I’m actually planning another fourteener in about three or four weeks. And this time I’m actually putting in the training. And I just did another one a month or two ago. I did Quandary Peak,. Now I’m actually putting in the training. I’m getting four to eight miles in in the average hike, four miles a day minimum and then additional workouts to supplement. So hoping this one will go a little easier as I wheeze my way to the top at altitude.
Yosef: So for people that are not seasoned mountain hikers, what would you recommend? I’ve been to Rainier, pre-MozCon. And when I was up in Colorado recently, we did a lot of, like easy hikes.
Mordy: Wait, you hiked Rainier?
Heather: I’ve hiked up Mount Rainier. I walked as much as I could. Also, it was a few years ago and I was recovering from a leg injury. It was like the first real outdoor activity I did. I was not ready for it at all. So I spent probably equal time resting my leg as I did hiking.
Mordy: I’m going to laugh because I’ve seen Rainier from the distance and it’s beautiful and massive. I would not want to climb that thing in.
Heather: Rainier is a fourteen thousand foot peak as well, and it is a glacial peak, I think. Yeah, totally different breed of mountain from the ones in Colorado. But Yosef you were saying what about the easier hikes?
Yosef: Just people want to get into more serious hiking. Where do they begin?
Heather: Yeah, I mean, it doesn’t have to be the fourteen thousand foot mountain. Right. Like, there are many, many, many kinds of hiking. And the main thing you can do is just get outside and walk until you’re sick of it, you know, whether it’s your local park and it’s totally flat and it’s not even a mile long or if it’s, you know, a super long trail or a super tall mountain, the best thing you can do is just get outside and go.
Yosef: You make it sound so easy and accessible. Which I guess it is.
Heather: It’s exercise that just about anyone able bodied can do with, you know, for shorter, easier hikes. Nothing really required but water and some tennis shoes. And that’s to me sort of the magic of it is tennis shoes anyone can do it. And whatever it means to be a serious hiker, maybe doing the more athletic or aggressive type hikes. There are other elements beyond just the physical training, right. I’m thinking ahead about my 2021 hiking goals, which involve a lot of tall mountains and a lot of miles. I was really trying to break it down into less squishy goals. And yes, the physical component is there, but that’s the easy part. There’s the mental component which is training your brain and your knowledge about hiking and packing and camping and whatever. And then there’s this emotional component. The physical part is easy. The emotional component is the hardest part, just like the intestinal fortitude and the mental fortitude and perseverance and patience and grace, those are things that I really struggle with as a human being. And they are required to get to the top of the mountain. So I’m definitely trying to think of how to strengthen my emotional resolve for more and better mountain climbing. So any tips, I welcome them. “How do you become more emotionally strong?”
Mordy: I have no good answer for that. I am the wrong person.
Yosef: I hope you’re not asking me, right! Please chime in.
Mordy: My general solution is to drink more. I don’t think that’s going to help.
Yosef: Are you talking about hydration or alcohol?
Mordy: Alcohol, obviously. What’s hydration? That’s for suckers.
Heather: I’ll leave you about halfway up the mountain.
Mordy: To die. Can you call an ambulance first?
Yosef: In all of your travels internationally, where’s your favorite non-domestic hike, the best view or like if someone has to plan their 2021, or maybe 2022 international travel calendar, who knows, where the one place that you want to go back to, or would recommend everyone see?
Heather: Hiking wise, I was just in Greece, in Santorini, the island of Santorini, last fall, and there’s this really lovely it’s about six miles. It’s very doable. It’s not a super challenging hike. It’s just really beautiful and enjoyable. It’s from spirit to air on the Santorini island, and the whole way you’re just curving around this mountain and looking at the volcano out in the ocean. And the sunrise is beautiful. So I’d recommend that for anyone and everyone.
Heather: But culturally, and my favorite place I’ve been is, is Peru, probably. Seeing Machu Picchu is magical. And I actually really want to go back and do the four day Inca trail hike up to Machu Picchu. But culturally, it’s just a beautiful culture, beautiful country, amazing history. The language is beautiful, the food in the Lima restaurant scene is phenomenal. There’s just a lot going on in that country. And I’m really, really eager to get back.
Mordy: Have you ever had any scary moments on a hike? Close calls?
Heather: The Pikes Peak horn, not necessarily like falls or anything, I’ve done pretty clear trails for the most part, but the Pikes Peak Run was a little scary toward the top. So, again, we’re carrying like forty, forty five pounds on our back. About six or seven years ago, I had a heart operation. It was pretty minor, all things considered, but, i don’t know what altitude and that level of physical strain would do to my heart, so as the oxygen is getting thinner and my heart is beating harder and faster and I’m approaching the summit and like, you can’t really turn back at this point. I was only getting like three steps, four steps at a time before I had to stop and catch my breath. So that was a little bit scary for me. But my brother is very patient and, you know, right behind me was just like one step at a time. Take your time. There’s no race. The mountain will be here. But other than that, just the scary stuff is any really super narrow path with a steep drop off or like challenging scrambles that you have to, like, climb over rocks to get up and you’re just not sure how you’re going to get down.
Mordy: Down is always hard!
Heather: Yeah, anything like that is kind of scary, but no close calls, thankfully. Well, that’s good.
Mordy: That’s scary, though. Where do you go off with your brother? Is that like a thing you guys do?
Heather: Yeah. So my brother is like my best friend. And a few years ago I was like, I’m really sick of hiking alone. I would do all my hiking trips alone and I still love it but i wanted a companion. And so I reached out to my brother and he was like, yes, absolutely, I would love to start hiking. And so now we hike basically every week and we’re out there climbing tall mountains together now. It’s awesome.
Yosef: That is super cool.
Heather: Yeah, yeah, his name’s Cody. He is the coolest. He’s four years younger than me, but he’s got this sage wisdom and great advice and beautiful perspective on the world these days, a lot of fun to talk to and I’m sort of emotionally turbulent, he’s super even keel and well thought out. He’s a good dude.
Mordy: That’s really nice. I mean, like, my brother is an idiot, so it must be nice.
Heather: I’m pretty lucky.
Yosef: I hope your brother isn’t listening.
Mordy: He’s definitely not listening. I can say whatever I want about my family because they are not going to listen. <Sigh> OK, so we’ve talked about like the best hikes, the best places, but what’s the worst place to go hiking, other than New Jersey, obviously!
Heather: Oh, gosh, you know, this is terrible. I haven’t been everywhere so I can’t really say what’s the worst hiking, utb I just think Midwest hiking is a little underwhelming because everything is so flat here and I like tall things. , I’m not going to say it’s the worst hiking. I’m happy to hike no matter when, where, why or how. But it’s very hard to train for altitude hiking when we’re at six hundred feet above sea level. So I just wish we had more geological features to piddle around on here in Kansas City and around the Midwest.
Mordy: Yosef you guys are in the same city, you should have the SEO hiking club!
Heather: Oh, yeah, you’re welcome any time, Yosef: .
Mordy: and it’s done!
Heather: if you ever want to hang out, all you got to do is ask me either A. If I want to go for coffee, or B. If you want to hike or take a walk. I’m always in.
Yosef: You know, I don’t know if it’s Covid or the fact that you moved like a whole like 15-minute drive away. But I haven’t seen you in a while.
Heather: I’m thinking it’s a little of both.
Yosef: You moved over the state line.
Heather: Yes. Yes, I did.
Mordy: Wait, you brought up coffee? What kind of coffee are we talking about?
Heather: Well, right now I am enjoying an iced coconut-milk latte from a local shop called Banksia. That is my Monday tradition. So I come into the office on Mondays just to feel some sense of normalcy during the virus. And my little treat to myself to reward myself for coming to the office is to support a local coffee shop and buy a pastry and a coffee on Mondays.
Mordy: That sounds really nice
Heather: It is nice.
Mordy: Don’t take good coffee for granted because I live in Israel now. And the coffee here, at least by an American standard is just terrible.
Mordy: Oh, is it? Is it flavor? Is it the caffeine kick isn’t enough? You’re a food guy, Yosef, you’re going to critique me. I know this,it’s just a different kind of coffee. It’s like you don’t you can’t find like, you know, regular, like filter drip coffee anywhere. It’s like, you know, espresso, whatever, Turkish coffee, which is all not my thing. And Yosef: ‘s going to chew me out. I can see it.
Yosef: So…
Mordy: Here it comes.
Yosef: As much of a food guy as I am, I don’t drink coffee anymore.
Mordy: Oh really?
Yosef: We’ve had this conversation.
Mordy: Oh! Right. Tea. You’re English. Tea. I keep forgetting.
Yosef: There you go.
Mordy: God Save The Queen.
Yosef: I was wondering when that would come up.
Mordy: It’s always going to come up.
Yosef: I stopped drinking coffee. I think it was 2016, because I was just like… I could tell time by my caffeine lows and highs and it was bad. I didn’t plan on going fully cold turkey. If I travel, you know, sort of “travel diet”, I might have a coffee or whatever. I drank coffee when I was in Israel in December but I don’t think I’m nuanced enough to have… it was like nostalgic from when I lived in Israel and I got my cafe hafuch, which is kind of like a cappuccino, you know, but actually it might just be a cappuccino. I’m not sure.
Mordy: I think it pretty much just a cappuccino, so.
Yosef: Also, I was exhausted from the travel because we flew from the West Coast, so it was like a day of travel to get there and back. And I think I was just tired of the whole trip. But, yeah, I cannot weigh in on the coffee. Kansas City has a great coffee scene. I actually haven’t heard of Banksia, but we have some great coffee around here.
Heather: Actually, Yosef: , we have to talk about your tea habit when you travel. I’m not kidding. OK, so we were I think it was MozCon. I think we were in Seattle and we were about to go out for the evening. It’s an evening of drinking and merriment and hanging out with friends. And Yosef: has all of us and our little group of friends over to his hotel room for a cup of tea. And he pulls out of his freaking suitcase, a gallon-sized of roughly four hundred bags of different types of tea. And he’s like carefully steeping it and timing it for perfection. And it’s bizarre.
Mordy: It’s so English.
Heather: It’s so English, so bizarre, so perfect. It was perfect. So we’re all in the elevator to go party for the evening with our little cups of tea looking very mature.
Yosef: I think I think the maturity of MozCon has increased over the years. it’s gone from the, you know, staying up until the sun comes up to the let’s just have a quiet cup of tea in the evening.
Mordy: Yes, thousand percent.
Mordy: Yosef does the Lipton count is tea. Is that tea?
Yosef: No. No, gross!
Heather: No. OK. So Yosef what is your tea of choice?
Yosef: On a day to day, I’ll just drink a regular black English Breakfast tea. When I go to England, I’ll bring back 1000 tea bags, which has been great this year, because last year I was over there four or five times.
Mordy: I do the same thing with coffee. I bring the coffee.
Yosef: Well, I have not depleted my British tea supply from my 2019 travel yet, considering I haven’t left the country this year, that’s worked out well.
Heather: Yeah, good timing. Good timing to stock up.
Mordy: I’m envious because I’m out of coffee. It’s been hard.
Yosef: We can send you some. Well, we’ll send you a coffee care package.
Mordy: My mother in law just sent me coffee, she sent me some Peet’s Coffee.
Heather: Aww, that’s sweet. We have to send you some Kansas City coffee.
Yosef: So Heather: , do you have a favorite coffee brand?
Mordy: Good question. Do you like Starbucks?
Heather: Here’s the thing. It’s fine. All the local shops are pretty good here, but I’m a big fan of Mildred’s, and the Filling Station, and Banksia for a good latte. But I am also not a coffee aficionado. I drown my espresso in coconut milk or almond milk.
Mordy: I’m not an aficionado at all! i feel like I have an uncle, a real coffee person, and he’s like, Oh yeah, what kind of coffee? Like, I’m like, oh, I like Seattle’s Best, and Peets. And like, dark. He’s like “no, no, no, but how do you make it?” I like “dude, I have no idea what you’re talking about”. I like coffee. I don’t like the coffee where I live now because it’s different coffee but, I’m not a coffee snob at all
Heather: Yeah, you’re not doing the pour over’s in your house and getting the Chemex or whatever it is. I tried making lattes at home because of the just obscene amount of money I was spending on lattes each time. I cannot make a good one to save my life. I tried for years, so now it just has to be a special local coffee shop treat for me.
Mordy: I feel you!
Yosef: I’m going to put you on the spot for a second, and if you don’t know the answer, that’s totally fine. But if we were to invite someone on the podcast who is a coffee aficionado, is there anyone who comes to mind?
Heather: Huh? Not in the search business, not off the top of my head. I’ll have to noodle on that, I do know a guy that originally from Kansas City, I think he’s now in Hawaii, but he’s like a three-time national champion coffee brewer guy.
Mordy: Oh, there’s a coffee brewing championship. That’s awesome.
Heather: Apparently, there’s a ton of competitions, I’m sure, but this one was like a big deal. And now I guess he owns the coffee shop and goes to the coffee plantations in Hawaii and sorts of stuff like how cool is that life? I want that one!
Mordy: Yeah, I mean, that is cool, except you’re spending your life brewing coffee. Which is cool? It’s cool.
Heather: He is inventing drinks. You know. He is the afficionado that we should all hope to be someday. I mean, it’s like a sommelier of coffee. Right?
Mordy: Right. I mean, I guess my my association is turning on the machine and then you just got to sit there. What kind of a competition do you have?
Heather: I mean, I guess making the best damn brew of us. I don’t know. I don’t know.
Mordy: I should look into that.
Heather: That’ll never be me. As we’ve learned. I will not do well in the competition.
Yosef: All the coffee-drinking like afficionados with the high end equipment at the house all just stop listening. “You are all wrong!”
Mordy: So we’ve lost them and anybody from New Jersey because I’ve already bashed New Jersey like three times.
Heather: New Jersey, Coffee in Israel, No!
Mordy: So we’re off to a great start here. Who else can we insult?
Mordy: We’re just alienating everyone. I alienated all of Midwestern parks and recreation for being flat.
Mordy: Oh, that’s right. Good. Thank you.
Yosef: They are flat. OK, I’m actually meeting someone in Parkville. My favorite local hiker is in Parkville Missouri.
Heather: It it the one with the waterfalls?
Yosef: Yes, the one with the waterfalls. My kids love it. That’s not as flat. But that’s our that’s our measuring stick, not as flat.
Heather: I went there a few weeks ago for the first time because I was trying to find something not flat.
Yosef: Just don’t take the dogs. I made that mistake one time and showed up my dog and had to go home.
Heather: So they not allowed there?
Yosef: Because it’s a nature reserve or nature sanctuary. No dogs allowed.
Mordy: Wow. It does suck. OK, so we’re we’re reaching our time limit, our self-imposed time limit, because we can probably talk like another three hours. The reason why I do podcasts, is because can talk, I can I can just keep talking! It’s a disease. It’s because I’m from New York. Yeah. We just we just insult in New York. So we’ve got New York. New Jersey. Perfect. OK, well, here we go.
Heather: Cross them off the list!
Rapid Fire Round
Mordy: That’s really what this podcast is about! So I have I have a dozen questions I want to ask, like Rapid Fire as fast as you can without thinking. OK, are you ready? Some of them are kind of like nonsensical.
Heather: I am not even a little bit ready, so let’s do this.
Mordy: That’s even better. Some of them like totally out of left field because they’re from my brain. But here we go. First question, what’s your preferred mask?
Heather: My preferred mask?
Mordy: Your surgical mask? the stylish mask?
Heather: I’ve just got wonderful little plain, solid-a color cloth mask, but I envy those who have the really cool patterns and messages on theirs. I’m going to have to upgrade, actually.
Mordy: OK. OK, question number two. The body part you should get your first tattoo on.
Heather: The first tattoo I got was a giant octopus on my right thigh
Heather: How much did that hurt?
Heather: A lot! Compared to some of the others I’ve gotten since then, not that bad, to be honest. OK, going back, it was actually one of the easiest ones that I’ve had.
Mordy: Question number three, best band ever.
Heather: Now, that is tough.
Mordy: Just pick an answer, just go for it, say Justin Bieber.
Heather: The one that I’m most likely to listen to you on the desert island for the rest of forever is Radiohead.
Mordy: Oh, that’s good. It’s good. And I think it’s the answer. Wow. Wow, I like that.
Mordy: Drums or bass.
Heather: Woah. Drums! I only say that because I dated like four drummers in high school. What is with that?
Mordy: Quick story. My uncle’s old girlfriend once dated Neil Peart for like a day. Yeah. Random fact.
Mordy: Like a Rolling Stone or like a boss.
Heather: Like a boss!
Mordy: Grandma or Grandpa?
Heather: aww…. all my grandparents are still alive and I love all of them equally.
Mordy: OK, creepiest uncle and/or family member?
Yosef: For those of you listening, Heather: just sank into her couch.
Heather: I don’t have any creeps. I’m pretty lucky.
Mordy: That’s good. First computer?
Heather: i don’t remember what it was. I just remember playing number crunchers and Oregon Trail, and I feel like I had the spacebar on it and it was like the one color screen or whatever.
Mordy: Right, right. Its old Mac school, the Macintosh. Oregon Trail number crunchers.
Heather: The big floppy disks. I don’t think they were even hard disks yet. They were floppy disks.
Yosef: I remember those. i remember opening those up to I find out what was inside and being very disappointed.
Heather: Mine had sleeves like little paper sleeves. I pushed a button, forced the disk out unlike a CD player that glides. It jammed the floppy disk out.
Yosef: Think about how flimsy they were and we relied on them for all our data.
Heather: Yeah. Well on these at least back in my day you couldn’t save anything on to those because those were like the games.
Yosef: Oh, read only.
Mordy: You are old!
Heather: Hey!
Yosef: Hey! Don’t be mean to the guests!
Mordy: I’m joking of joke. I totally remember that. I’m old. Current computer?
Heather: Current computer. I am Mac for computers, but I am Google everything else. So my current computer is a relatively new MacBook Air in like a rose gold color.
Mordy: Oh, that sounds cool. I always wanted to go, Mac, and I just never can’t pull the trigger.
Heather: I do love Macs as computers, but I am like Android, everything else. I’ve got the Google ecosystem in my house and Android phone the Pixel Three, I love it. It’s just the computer. I have to go. Mac.
Mordy: OK, fast forward or rewind?
Heather:
I’m a fast forward person, I mean, in my brain, I’m rewinding all the time and thus anxiety, but I like to move in the future and I’m always asking what’s next.
Mordy: Nice. Favorite thing to do as a kid?
Heather: I was always a writer. I liked to research and write and talk to people and write, and write, write, write, write, write.
Mordy: And favorite thing to do now? To round it all off.
Heather: Walk my dog! I like to go for, many miles with her and a little party tank, we like to call her, so I got to get her lots of exercise and she’s just sweet as pie.
Mordy: What kind of dog? I love dogs.
Heather: She’s the best. She’s like an Australian cattle dog, maybe pitbull mix. And she’s almost three. She is thirty five pounds of solid muscle. Incredibly smart, incredibly sweet but kind of a nut. She’s a little weirdo.
Mordy: Cool, that’s it, I’m done that you you totally nailed that I’m not I don’t know what it looks like or means. I don’t know what prize you get it but nailed it!
Heather: We should do that for thirty straight minutes. You asked random questions and I have to answer through word-association.
Yosef: Yeah. 30 minutes of “pick your family member with Mordy: “.
Mordy: That would be a hard question for me. I don’t know how to answer that.
Heather: If I had to, I’d pick my brother only because he’s my best friend.
Mordy: Oh, that’s so sweet. That’s awesome. I envy you. I really do. I mean, in all seriousness, that’s awesome.
Heather: It took a lot of years of growth and maturing, but we’re there now.
Mordy: That’s awesome. OK, I don’t have any more questions. Yosef, do you have any more questions?
Yosef: No. Heather, it was great chatting. It’s lovely to see you and thank you very much for introducing us and making this all happen.
Heather: Thanks for having me as guest numero uno. Very cool.
Yosef: We are going to end each episode by asking our guests to nominate someone to join us in the future. Not necessarily the next guest, but we would love to reach out to someone. Is there anyone you would like to tag or nominate to join us on the show?
Heather: Yes, some of the people I’ve had the most interesting conversations with in the last year in the industry. I would say Ross Simmons, Andy Jarvis, and Luke Carthy.
Yosef: Awesome. Nice. We will reach out.
Heather: Yeah, they’re all a lot of fun and you can get a really great conversation with them.
Mordy: So we probably should said this at the beginning. We will release a new episode of Behind the SEOs the first Thursday of every month. So I think that puts the next episode out on November 5th, if I’m correct. But I think I am. I’m pretty sure it’s the first it’s a first Thursday of November.
OK, guys, this is what it is. I’m pretty sure it’s the fifth. So look for where every great podcast can be found on on Stitcher, on Spotify, on iTunes or every great podcast found. This has been the very first episode of Behind the SEOs. Thank you so much, Heather. It’s awesome having you on.
Heather: Thank you for having me, Yosef and Mord , appreciate you.
Yosef: Thank you.
Mordy: And we’re out!